AdvertPRO has been recognized as one of the best available Internet Advertising Delivery Solutions™ for more than 10 years. The credit for this recognition is largely due to a flexible and extensive feature set. Geographic and demographic targeting, frequency capping, CPM/CPC/CPA pricing models, priority campaign weighting, real-time reporting, third party click tracking, and campaign e-mail alerts (for you and your advertisers) are only a few of the features available.

Should you seek a key feature that's not listed below, we invite you to request a demo to further explore AdvertPRO or contact us.

· Features

Campaign Targeting

Feature	Description
» Start Date	Setup your campaigns to start on a date that you specify.
» Stop Date	Optionally setup your campaigns to stop on a date that you specify. If no stop date is specified, the campaign will deliver until it is explicitly disabled or expired by some other means such as when it's view limit is met.
» Day of Week	Setup campaigns to run only during the days of the week that you specify.
» Time of Day	Setup campaigns to run only during the hours of the day that you specify.
» IP Address	Block and target campaigns from and to visitors within any number of IP address ranges that you specify. Wildcard matching is supported to make targeting long lists of IP addresses very easy. For example, targeting "192.168.1.[32-64]" would match any IP address from "192.168.1.32" through "192.168.1.64".
» Hostname	Block and target campaigns from and to visitors within any number of hostnames that you specify. Wildcard matching is supported to make targeting long lists of hostnames very easy.
» Custom	If you have your own database of visitor information, it is possible for you to pass that information to AdvertPRO to be targeted. A total of ten custom fields are provided, each of which can be configured to match data with an operator of your choice. The complete list of available matching operators are as follows: Contains Excludes Equals Not equal Between Greater than Greater than or equal to Less than Less than or equal to Regular expression Note the inclusion of a regular expression matching operator. If one of the built in matching operators doesn't meet your needs, the regular expression matching operator can be used to develop your own customized matching operator. An API is also included that allows you to provide a list of select values you frequently target to populate data entry fields.
» Keywords & Phrases	If you have a search engine or a directory that's organized into categories, you'll simply love the keyword and phrase targeting feature. Simply pass your keywords or phrases on to AdvertPRO and you'll be able to block or target your campaigns from and to them. Any number of keywords and phrases may be entered to be matched with the following algorithms: Fuzzy (i.e. book matches books) Exact (i.e. "book" does not match "books") Logical +/-
» Operating System	Setup campaigns to only be delivered to visitors with the operating system(s) that you specify.
» Payout Rates	Minimum CPM, CPC, and CPA rate targeting is available to make sure that only acceptably high paying campaigns are delivered to publishers. It's possible to set default minimums at their account level as well as for each individual zone they deliver.
» Referrer	Block and target campaigns from and to any number of individual web sites or specific web pages that you specify. Wildcard matching is supported to make targeting long lists of referrers very easy.
» Theme	AdvertPRO allows you to assign any number of themes to each of your publishers. It's then possible to target campaigns to be delivered on publishers web sites with a particular or set of themes that you specify. Themes are fully customizable too, so you can create them to be as broad or specific as you need.
» Web Browser	Setup campaigns to only be delivered to visitors with the web browser(s) that you specify.
» Zone	AdvertPRO allows you to assign your campaigns to any number of zones. Campaigns may be enabled, disabled, and prioritized in each zone individually. This allows you to, for example, boost a specific campaign to have a higher priority on your home page, but still have it run at normal priority on other areas of your web site.
» Contextual	Setup campaigns to only be delivered on pages that contain keywords and phrases that you specify. Keywords and phrases may appear anywhere in the page. The entire text of the page is indexed to deliver the most relevant advertising.
» Continent	Setup campaigns to only be delivered to visitors from the continent(s) that you specify.
» Country	Setup campaigns to only be delivered to visitors from the country or countries that you specify.
» State/Province	Setup campaigns to only be delivered to visitors from the state(s) and province(s) that you specify.
» City	Setup campaigns to only be delivered to visitors from the city or cities that you specify.
» Postal Code	Setup campaigns to only be delivered to visitors from the postal code(s) that you specify.
» DMA	Setup campaigns to only be delivered to US and UK visitors from the designated market area(s) that you specify.

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