AdvertPRO has been recognized as one of the best available Internet Advertising Delivery Solutions™ for more than 10 years. The credit for this recognition is largely due to a flexible and extensive feature set. Geographic and demographic targeting, frequency capping, CPM/CPC/CPA pricing models, priority campaign weighting, real-time reporting, third party click tracking, and campaign e-mail alerts (for you and your advertisers) are only a few of the features available.

Should you seek a key feature that's not listed below, we invite you to request a demo to further explore AdvertPRO or contact us.

· Features

Miscellaneous

Feature	Description
» Bandwidth reduction	AdvertPRO can help you reduce your bandwidth usage by intelligently allowing media files to be cached without impacting collection of statistics data.
» Anti-caching	Multiple levels of cache prevention on the client side and the server side ensure that your statistics reports are as accurate as possible.
» Cookie probing	Don't bombard your users with pop-ups or pop-unders because they are blocking frequency capping cookies. AdvertPRO can perform a test to make sure your visitors are accepting cookies before delivering such advertisements to them.
» GZIP compression	AdvertPRO can optionally GZIP compress media files without any add-on modules or additional hardware. Cached copies of compressed files are kept in memory to reduce CPU usage generally associated with GZIP compression. Additionally, files that do not compress at all are delivered in uncompressed format.
» IP Filtering	AdvertPRO can be configured to filter traffic from certain IP addresses out of your statistics reports, which is useful for filtering traffic from your company employees so that they don't inflate metrics data while viewing or testing pages on your web site.
» JSP tag library	If your web site uses JSP technology, you will be happy to know that AdvertPRO comes with a JSP tag library that can be used to place ads into your JSP web pages. The benefit of using this tag library is that the ad placement code is much more compact, which can help to improve readability and maintainability. Best of all, there is no learning curve associated with using this tag library because the code wizard in AdvertPRO can output the JSP tags for you to simply copy and paste into your JSP web pages.
» P3P support	When AdvertPRO sends a cookie to a visitor, it also sends them a compact P3P privacy policy to inform them that the cookie is safe and will not be used to gather or store any private information.
» Robot filtering	AdvertPRO can be configured to filter hits from many search engine spiders, monitoring agents, and various other robots out of your statistics reports.
» SSL support	AdvertPRO provides support for serving ads to secure web pages. The control panel may also be be secured with HTTPS and SSL. Please be aware that you must purchase an SSL certificate to take advantage of these features though.
» Third-party support	Third-party click tracking support enables ad networks and publishers to track clicks in their own ad server.
» Useful tools	Many useful tools are conveniently accessible from inside of the AdvertPRO control panel, including: CPM calculator CPC calculator CPA calculator Geography IP lookup HTML syntax checker URL encoder URL decoder

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